Built for Riley Stricklin · Cadre AI
Riley — different lanes, same audience.
Not a job application. Not a sales pitch. A clean partnership read for the leads that don't fit your model.
Saw the hiring post. Congrats on the trajectory — 65 people in 18 months is rare air. Wrote you this in real time so the partnership idea has shape, not just words. Takes 60 seconds to read.
The lane gap
Cadre AI
- $50k–$500k+ engagements
- Multi-month timelines
- Enterprise + mid-market
- Procurement, MSAs, SOWs
- Multi-person engagement teams
- OpenAI / Anthropic Service Partner
- Strategic AI transformation
SideGuy
- $300 / $800 / $1k tickets
- Same-day delivery
- Solo founders / small operators
- Text PJ, no SOW, no procurement
- One human (PJ)
- Local in Encinitas
- Tactical fixes + small builds
Why this is a partnership, not a pitch
You get DM'd weekly by leads that aren't a Cadre fit:
- Solo founder who wants "an AI thing" for $1k, not $50k
- Local SD agency owner who needs one Claude buildout, not transformation
- Coach / consultant who wants a custom landing page yesterday
- Real estate broker who wants per-listing AI summaries
- Healthcare practice that needs intake automation but isn't ready for an MSA
Today those leads probably get a polite "we're not the right fit" or a generic referral. Tomorrow they could get sent to a real human (me) who does same-day, no retainer, $300-$1k. You stay focused on the big work. They get help. I get warm leads. Nobody's competing.
What I bring concretely
- Same-day turnaround on small AI builds, custom landing pages, automations
- Direct communication (text PJ, no agency layer)
- Clean handoff format — I take the lead, you stay out of the loop entirely
- Brand-safe — I make it clear I'm a partner, not Cadre
- Local SD presence (in-person if needed for the relationship layer)
Recent receipts (so this isn't theoretical)
- Just shipped 200k+ page schema + sitemap migration on a real estate-adjacent site (this weekend)
- Built a fully personalized LinkedIn outreach pipeline (Blast Mode, sales board, lead tracker) Sunday night
- Ship custom shareable landing pages in ~10 min from a public ask (this page is one — built after I saw your hiring post)
- Site running on S3 + CloudFront with custom deploy pipeline (fastship.sh) — parallel uploads, smart invalidation, seconds not hours
A note from PJ
Riley — I'm not chasing a Cadre role and I'm not pitching you on a Cadre product. I'm proposing a clean overflow lane. Most AI services firms hate the small leads and refer them out badly. I'd be a clean handoff for the ones that don't fit your model.
Two ways this could work: (1) you ping me when one comes in and I take it directly, (2) you give me a short referral link to send to qualified-out leads. Either works. No commission unless you want one. No commitment.
This page itself is a SideGuy Shareable — built in 10 minutes after I saw your post. That's also literally the product I sell. Feels like a fair demo.
You can go at it without
SideGuy — but no custom shareables for your friends & family.
You'll be short a bag of laughs. 🌸
🎁 Didn't quite find it?
Don't see what you were looking for?
Text PJ a sentence about what you actually need — I'll build you a free custom shareable on the house. No email, no funnel, no SOW.
📲 Text PJ — free shareable
~10 min turnaround. Your friends will love it.