Scott Hartman × SideGuy Solutions — Automating the Commercial Strategy Stack

TL;DR: Scott — direct read from a single operator. Below: the actual answer (no fluff), what most articles miss, and the path forward — including when to skip the rest of the read and just text PJ at 858-461-8054.

You've scaled CPG brands from zero to a billion. The next scale-up happens in the workflow, not the war room.

What's actually hitting commercial strategy leaders right now

Weekly sales + syndicated data roll-ups (IRI, Nielsen, retailer portals) that used to eat an analyst's Monday are now 20-minute AI jobs.
Pipeline ops for SaaS + CPG side-hustles: account scoring, outbound sequencing, and forecast hygiene running without a RevOps hire.
GTM workflow: one-pagers, retailer decks, and category reviews auto-assembled from shared data — strategists shift from building to deciding.
The founders and VPs winning in 2026 aren't the ones using AI — they're the ones who own the plumbing underneath it.

The shift in CPG + Retail Growth

Retailers want weekly insight, not quarterly. Speed of reporting = shelf position.
Lean commercial teams are the new default — one strategist + automation beats a 6-person analyst pod.
Founders who can talk P&L and ship workflow tools get boardroom leverage no one else has.

Where SideGuy fits

Custom workflow automation — reporting, pipeline, GTM ops built around how you actually work.
$100/hr, no retainer, no agency drag. Scope it, ship it, own it.
Fast builds — weeks not quarters. If it doesn't save you 10+ hrs/week, it doesn't ship.

73%

of CPG leaders cite data-to-decision speed as their #1 bottleneck

12hrs

average weekly time lost to manual retailer reporting per analyst

3–5x

ROI on GTM automation vs. adding headcount in year one

PJ · Encinitas, CA · 858-461-8054

Scott — I build the automation under the commercial strategy, not another dashboard. If you've got a workflow eating your team's hours, or someone in your network who needs this, let's just talk — no pitch deck, no retainer.

Text PJ LinkedIn

When to text PJ about Scott

Yes — text now

You've read 2-3 articles, still don't know what to do
About to spend $500+ on a tool / contractor / build
Want a 30-second sanity check from someone not selling you
Local to North County San Diego (faster routing depth)

No — figure it out

You haven't tried the obvious built-in fix yet
Looking for a free template you can DIY in 10 min
Just casually browsing, no real decision pending
Need a service we don't actually route (we'll say so)

📲 Text PJ · 858-461-8054

Scott — want to see what this looks like on one of your workflows?

Send me the ugliest recurring report on your desk and I'll show you the automated version before we even talk pricing.