MORTON GROVE FOREVER· 4TH OF JULY LIVES IN US · CALIFORNIA NOW
Russ · Welcome to SideGuy
A custom page. Built by PJ. For you. Because you sent that reel and meant it.
Chicago in our DNA. California in our zip codes. Same kid from Morton Grove still in here, just typing in a different time zone.
What is SideGuy, actually?
For the friend who isn't in the tech bubble — the one-paragraph version
SideGuy is the thing I've been building for the last six months. It's a website — but really it's a workshop. When somebody I know hits a stuck moment (cake emergency in Florida, compliance question, a friend who needs a real human reply at 9pm), I build a page for it. Fast. Sometimes in ten minutes. Sometimes it's a tool, sometimes it's a guide, sometimes it's just a welcome — like this one.
The whole site is now a few hundred thousand pages of operator-honest help. No SaaS funnel. No subscription. No 30-minute discovery call. Just the page you needed, and a phone number that texts back.
Most software starts too late. SideGuy starts at the moment you got stuck.
Why this page exists
The bring-a-gift rule, in plain English
You sent me a "good person" message. The standard internet move is to like it, maybe reply with an emoji, scroll on. I'm doing the SideGuy version instead: I'm building you a custom page that lives at sideguysolutions.com/welcome/russ — and it'll stay there.
That's how this thing works. Somebody does a small kind thing. I make a small permanent thing back. Over time, those small permanent things become the moat. Trust compounds in the open.
You don't owe me anything for it. You already brought the gift — the reel, the message, the fact that when you scrolled past "send this to a good person" you thought of me. The page is just me saying thanks · received · here you go in the only language I really speak fluently anymore: a webpage with your name on it.
SHARED ANCHORS· THE STUFF THAT DOESN'T LEAVE YOU
Morton Grove · 4th of July · forever
We grew up in Morton Grove. North side, Chicago suburbs, the kind of place where 4th of July wasn't a holiday so much as it was an identity. Fireworks in the alley. Sparklers that burned your fingers. The neighborhood smelling like grilled corn and Off! spray. You remember.
We both ended up out here. Different cities, same coast. But the Midwest doesn't leave you — it just moves with you. Somewhere in our wiring there's still a kid in a Morton Grove driveway in July, and that's good. That's the part worth keeping.
CHICAGO IN OUR DNA · CALIFORNIA IN OUR ZIP CODESWhat's next for Russ?
Honest answer: nothing required
This page exists. It's yours. It's at sideguysolutions.com/welcome/russ and it'll stay there as long as I'm around running this thing.
If you ever want to text me about anything — a project, a stuck moment, a memory from Morton Grove, a song you can't get out of your head, a friend who needs help, or just to say hey — the number's at the bottom of every page. Real reply. Usually same hour.
If you never text and we just bump into each other at some point and you say "yeah I saw the page, that was wild" — that's enough too. The page isn't asking for anything. It's just here, with your name on it, on the internet, because you matter to this project.
Text PJ · whenever, no agenda
From your phone. Goes to my phone. I read everything. Reply when I can — usually fast.
📱 Text PJ · (858) 461-8054 No funnel. No CRM. Just one operator, one friend, one phone.