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🧩 The 60% problem

When the SaaS does 60%
and there's no plan for the rest

You found the tool, you pay for the tool, and the tool does most of the job — but the part that's actually yours, it just can't do. And no higher tier fixes it, because that part only matters to you. Here's the real way out.

Why it does 60% and stops

SaaS is built for the average of a thousand customers. It nails the common 60% everyone needs and stops exactly where businesses start to differ — which is exactly where your edge lives. The 40% it can't do isn't a missing feature; it's the part no vendor will build for one customer. That's not a bug in the tool. It's the limit of the off-the-shelf model.

The wrong fixes (and why they fail)

The right fix: a custom layer, not a rebuild

You don't throw out the SaaS that does the 60% well. You build a thin custom layer for the 40% it can't — wired to the tool you already use. Keep what works, build only the part that's genuinely yours. That's the cheapest, fastest path, and it's exactly the SideGuy model: the layer over your existing stack, not a replacement for it.

The honest read

Sometimes the answer is a different off-the-shelf tool, and I'll point you at it for free. Sometimes the 40% isn't worth building.

But when the missing 40% is your actual edge — the thing that makes your operation yours — that's the software you can't buy, and building just that layer beats fighting the tool forever.

Common questions

Do I have to replace my current software?

No — the right move is usually to keep the SaaS that does the common work well and build a thin custom layer only for the part it can't do. Replacement is expensive and unnecessary; a targeted layer is cheaper and faster.

Why won't the vendor just build the feature I need?

Because you're one customer and they build for the average of thousands. If your need were common, it'd already exist. The fact that it doesn't is the signal it's genuinely custom — yours to build.

How big is a 'custom layer' build?

Usually small and focused — just the missing 40%, wired to your existing tool. Not a platform, not a rebuild. The fastest way to scope it is a $150 Hour looking at the actual gap.

Keep reading

What's the 40% your tool can't do?

Text me the part of your workflow the SaaS keeps fighting. Often the fix is a thin custom layer over the tool you already use — not a rebuild.

See the proof + start →
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