Ben Borton is co-founder at PodPlay Technologies in Encinitas — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Ben wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Ben Borton · Co-Founder

Ben Borton, Co-Founder at PodPlay Technologies in Encinitas. Building digital tools for physical spaces is a genuinely hard, under-served seam — the messy boundary where software has to survive contact with the real world. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Co-Founder PodPlay Technologies Encinitas, CA

Ben Borton is co-founder at PodPlay Technologies. Building digital tools for physical spaces is a genuinely hard, under-served seam — the messy boundary where software has to survive contact with the real world. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Ben

Neighbor to neighbor

Where the tech actually helps

Hardest seam in tech — digital-for-physical is where most software breaks. You build for that. SideGuy respects builders who take the unglamorous, real problems.
Tools, not platforms — you make things people use in real spaces. SideGuy makes tech usable for real operators. Adjacent crafts.

Ben, building digital tools for physical spaces is a genuinely hard, under-served seam — the messy boundary where software has to survive contact with the real world. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Ben publicly

their work, not ours

Where they shows up

LinkedIn: Ben Borton
Company: Ben Borton · Co-Founder · PodPlay Technologies · Encinitas

Same lane on SideGuy

AI / Tech Builders · North County

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate