Lisa Sorce is director of human resources at Port of San Diego in San Diego — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Lisa wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Lisa Sorce · Director of Human Resources

Lisa Sorce, Director of Human Resources at Port of San Diego in San Diego. Running HR for the Port of San Diego means you operate the people side of a major public institution — high-stakes, high-visibility, the human infrastructure behind a working waterfront. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Director of Human Resources Port of San Diego San Diego, CA

Lisa Sorce is director of human resources at Port of San Diego. Running HR for the Port of San Diego means you operate the people side of a major public institution — high-stakes, high-visibility, the human infrastructure behind a working waterfront. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Lisa

Neighbor to neighbor

Where the tech actually helps

People power the Port — a public institution runs on its people. You build that. SideGuy's give-first model is a people-first bet too.
HR is operations — you run hiring, culture, and the human systems behind it all. SideGuy builds the tech systems for operators. Adjacent craft.

Lisa, running HR for the Port of San Diego means you operate the people side of a major public institution — high-stakes, high-visibility, the human infrastructure behind a working waterfront. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Lisa publicly

their work, not ours

Where they shows up

LinkedIn: Lisa Sorce
Company: Lisa Sorce · Director of Human Resources · Port of San Diego · San Diego

Same lane on SideGuy

North County Operators

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate