People · operator entity page
Michael Marckx · Brand Strategist · Founder
Michael Marckx, Brand Strategist · Founder at Belgian Waffle Ride in San Diego. Turning brands into movements and customers into communities — and founding the Belgian Waffle Ride to prove it — is the rare brand work that actually builds something people belong to. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.
Who they is
Neighbor to neighbor
Michael Marckx is brand strategist · founder at Belgian Waffle Ride. Turning brands into movements and customers into communities — and founding the Belgian Waffle Ride to prove it — is the rare brand work that actually builds something people belong to. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.
What a SideGuy does for Michael
Neighbor to neighbor
- Movements over campaigns — you build belonging, not ads. SideGuy's give-first network is a belonging play too — relationships over funnels.
- Founder who lives it — you didn't just strategize a community, you started one (BWR). Operators who ship the thing they preach are the SideGuy frequency.
Michael, turning brands into movements and customers into communities — and founding the Belgian Waffle Ride to prove it — is the rare brand work that actually builds something people belong to. I made you this page because I could, not because I want anything. It's yours to keep.
Want to try a tech department for an hour?
I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.
Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.
Find Michael publicly
their work, not ours
- LinkedIn: Michael Marckx
- Company: Michael Marckx · Brand Strategist · Founder · Belgian Waffle Ride · San Diego
Same lane on SideGuy
Creative & Marketing · North County
Related on SideGuy
North County coastal substrate
- The SideGuy Operator Network → the living map of every North County operator we've built a page for — you're on it
- Operators near Michael in this lane
- Michelle Casey → creative / marketing operator in North County
- Mike Montemurro → creative / marketing operator in North County
- Monique Mayo → creative / marketing operator in North County
- Natik Ameen → creative / marketing operator in North County
- The creative & marketing operators cluster → every North County creative operator on SideGuy
- San Diego operator network → all the neighbors in one place
- Local NCSD → the coastal operator network
- About PJ Zonis → the single operator behind this page
- People we work with → the broader operator index