People · operator entity page
Parker Wada · building the book is the whole game
Investment sales associate at Marcus & Millichap in San Diego. The early years of a brokerage career are a grind of outreach, underwriting, and becoming the name a seller thinks of first. Parker is in the middle of that build.
Who he is
The associate becoming a name
At a shop like Marcus & Millichap the platform is huge but the directory page is identical for every associate in the country. The ones who break out build their own surface: a name owners find when they search, market takes that circulate, listing pages that don't look like corporate boilerplate. That personal layer is exactly the kind of thing a one-person tech shop builds.
What a SideGuy does for Parker
Where a personal tech layer fits an associate building a book
- A surface the directory can't give — Every M&M associate has the same corporate profile. A personal page that ranks for your submarket is the difference between being found and being listed.
- Market takes that circulate — Owners forward the associate who sends the sharp one-pager on their submarket. Shareable, searchable market pages are exactly that.
- The follow-up layer — A book is built on touches. The busywork of staying in front of two hundred owners is automatable.
Parker, you do the human part: the owner calls, the underwriting, the hustle that builds a book.
SideGuy is the layer underneath. The findability and the follow-up machinery that compounds while you dial. Neighbor to neighbor in San Diego.
Want to try a tech department for an hour?
I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.
Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.
Find Parker publicly
his work, not ours
- LinkedIn: Parker Wada
- Company: Marcus & Millichap · Investment Sales
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San Diego commercial real estate operators
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