Who is Ricky Hernandez?

Ricky Hernandez is co-founder at Fynso in Encinitas — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Ricky wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Ricky Hernandez · Co-Founder

Ricky Hernandez, Co-Founder at Fynso in Encinitas. You're building AI systems for SMB finance — a real-time revenue engine — which is exactly the kind of un-sexy, high-value operator problem worth solving. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Co-Founder Fynso Encinitas, CA

Ricky Hernandez is co-founder at Fynso. You're building AI systems for SMB finance — a real-time revenue engine — which is exactly the kind of un-sexy, high-value operator problem worth solving. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Ricky

Neighbor to neighbor

Where the tech actually helps

Founder to founder — you're making finance real-time for small businesses. SideGuy makes tech + SEO real-time for small teams. Both betting on the underserved SMB.
AI where it actually helps — not chatbots-for-show — AI wired into the workflow that runs the money. That's the lane SideGuy respects.

Ricky, you're building AI systems for SMB finance — a real-time revenue engine — which is exactly the kind of un-sexy, high-value operator problem worth solving. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Ricky publicly

their work, not ours

Where they shows up

LinkedIn: Ricky Hernandez
Company: Ricky Hernandez · Co-Founder · Fynso · Encinitas

Same lane on SideGuy

AI / Tech Builders · North County

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate