Tom Sortwell is gtm at Omni in San Diego — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Tom wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Tom Sortwell · GTM

Tom Sortwell, GTM at Omni in San Diego. GTM at Omni means you're selling modern data tooling — so you already know the hardest part isn't the tech, it's making it land with real teams. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

GTM Omni San Diego, CA

Tom Sortwell is gtm at Omni. GTM at Omni means you're selling modern data tooling — so you already know the hardest part isn't the tech, it's making it land with real teams. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Tom

Neighbor to neighbor

Where the tech actually helps

Landing > launching — you make data tools land. SideGuy makes tech + SEO land for small operators. Same last-mile craft.
Data people get it — you know the value is in usefulness, not dashboards. So does SideGuy.

Tom, GTM at Omni means you're selling modern data tooling — so you already know the hardest part isn't the tech, it's making it land with real teams. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Tom publicly

their work, not ours

Where they shows up

LinkedIn: Tom Sortwell
Company: Tom Sortwell · GTM · Omni · San Diego

Same lane on SideGuy

AI / Tech Builders · North County

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate