Will Borba is vice president, client development in Cardiff — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Will wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Will Borba · Vice President, Client Development

Will Borba, Vice President, Client Development as an independent operator in Cardiff. VP of client development means you own the relationships that actually grow the business — the human side of revenue, run from Cardiff. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Vice President, Client Development Cardiff, CA

Will Borba is vice president, client development. VP of client development means you own the relationships that actually grow the business — the human side of revenue, run from Cardiff. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Will

Neighbor to neighbor

Where the tech actually helps

Relationships are the engine — client development is trust at scale. SideGuy's give-first model is the same bet — earn first, transact later.
Cardiff neighbor — same small town — no-strings hello.

Will, VP of client development means you own the relationships that actually grow the business — the human side of revenue, run from Cardiff. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Will publicly

their work, not ours

Where they shows up

LinkedIn: Will Borba
Company: Will Borba · Vice President, Client Development · Cardiff

Same lane on SideGuy

North County Operators

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate