TL;DR: Google Ads conversion tracking not working in 2026 is usually the tag not firing, Consent Mode v2 blocking it, or an attribution gap. Verify the tag + Enhanced Conversions in Tag Assistant, configure Consent Mode (EU traffic won't record without consent signals), confirm the conversion action isn't 'inactive', and allow 24-48h. Watch for gtag + GTM double-firing. Still stuck? Text PJ at 858-461-8054 — most issues answered in one reply.
Operator Problem Guide
Google Ads Conversion Tracking Not Working
This guide explains the problem of google ads conversion tracking not working — what causes it, what to check, and when it's worth spending money to fix it.
Why This Happens
- Configuration gaps between tools or services
- Missing integrations or manual workarounds that weren't designed to scale
- Changes in vendor behavior, pricing, or API that weren't communicated clearly
What To Check First
- Verify your current setup matches the vendor's latest documentation
- Look for recent changes — platform updates, new team members, configuration drift
- Check if the problem is consistent or intermittent (different root causes, different fixes)
When To Escalate
- The problem is costing you money or customers per week
- You've spent more than 2 hours on it without progress
- A vendor quoted you more than $500 and you're not sure if it's necessary
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