A Friend-To-Friend Note · Built For Cecilia
For Cecilia · Operator Notes
From The 101
Cardiff-by-the-Sea to Solana Beach is six miles up the highway. The Sep-2025 thread asked me a real question and I owed you a real answer instead of more silence. This is the answer. No funnel · no pitch · just a map of what SideGuy has become and where your shape might intersect it.
★ Quick Answer · The Real Reply Eight Months Late
No current Kromeon PM req. But.
The honest answer to "do you have a job rec" is not right now. Kromeon doesn't have a PM seat open today, and I'm not going to manufacture one to get this thread moving again. That's the operator-honest part.
The "but" is the gift: in the eight months I went quiet, I built SideGuy Solutions — an indie operator surface for North County San Diego with 83K+ pages indexed on Google, daily-ship cadence, and a real-time text channel that bypasses every funnel between a stuck human and somebody who can help. Your shape (BD, electronics hardware, 10+ yrs of tech sales) intersects it in ways I want to map honestly below — not as a job pitch, just as two operators six miles apart on the 101 comparing notes.
What the eight months actually were
September 2025 → May 2026 was a phase change, not a quiet stretch. I went from one-off Kromeon PM hires into building a full operator surface for myself + a handful of NC SD humans/businesses who needed clarity faster than any vendor funnel could deliver it. Static HTML, single operator, ships every day from Solana Beach. SideGuy is what got built when "let's hire a PM" became "let's build the operating system that doesn't need one."
None of this was on the table when we last talked. Some of it didn't have a name yet. Most of it didn't even exist as an aspiration.
I'm not saying that to flex — I'm saying it because if you'd asked me in Sep 2025 "what's PJ doing in 8 months" I would not have predicted any of this. The phase change is real. The trajectory is different. And the question of "who would I want next to me as this gets bigger" is genuinely open in a way it wasn't when the last role we discussed was a traditional PM seat.
★ The Operator Surface
What SideGuy is right now · the local NC SD stack
Three doorways into the system — pick whichever one tells you the most about the shape.
Local · Cardiff to Carlsbad
/local/home-services-nc-sd
The North County San Diego clarity layer — emergency electricians, drain clogs, HVAC, the whole "who do I call at 9pm on a Sunday" surface for the 6 cities you live in.
Operator Mode · The Doctrine
/fde · Forward Deployed Engineer
Why 2026 looks like Anthropic + Palantir-style same-day shipping instead of six-month enterprise sales cycles. Your 10+ yrs BD instinct will pattern-match this fast.
The Flagship Doctrine
/agentic-internet
What's actually changing under the hood of every B2B sales motion right now — and where the human-translation layer above the machine layer is going to live.
Operator Manifesto
/why-sideguy
The plain-English version of what I've been doing all year and why. If you only click one link on this page, this one is the meta.
⚐ Where Your Shape Plugs In · Three Honest Reads
You at the 101 · me at Solana Beach · three real adjacencies
- Peer collaborator on local NC SD work. You live in Cardiff. I'm in Solana Beach. The local clarity layer benefits from operators who actually use the 101 and know which Carlsbad tradesman shows up on Sunday vs which one ghosts. Local intel is real intel.
- BD pattern-recognition for FDE-shaped vs vendor-funnel-shaped prospects. 10+ yrs of tech sales muscle = the ability to look at a prospect and instantly know whether they're going to text PJ direct or insist on a Calendly + RFP. That recognition is rare. SideGuy needs more of it. So does anyone trying to navigate the 2026 sales landscape.
- Hardware/electronics adjacency. Most of the AEO/agentic-internet conversation right now is pure software. The hardware side — semiconductors, electronics, the physical layer underneath — is undercovered. Your background is one of the few I know that lives at the intersection.
- Or just a thread. "Adjacency" doesn't have to mean a contract or a role. Sometimes two operators six miles apart compare notes async and both walk away with sharper instincts. That's enough.
What this page is not
This is not a job offer. There isn't one open today. I'm not going to manufacture one to make the thread feel less awkward — that's the kind of move that erodes trust on both sides.
This is also not a vendor pitch. SideGuy doesn't have a Calendly. There's no SOW attached to this page. There's no "let's get on a 30-min discovery call" link. The text channel goes directly to my phone and the answer to "is this for me" is usually a 30-second yes/no in iMessage, not a 30-day sales process.
This is a gift. A bring-a-gift artifact opening a warm thread that went quiet, with a real map of what's been built since, an honest "no current PM rec," and an open door if any of the adjacencies above light up for you.
✦ The Bottom Line ✦
Cardiff-by-the-Sea to Solana Beach is six miles.
Sep 2025 to May 2026 is eight months.
The thread doesn't have to die in silence.
Send a text on the 101.
PJ Zonis · Built for Cecilia · 2026-05-14 · Solana Beach
If anything here lands · text me directly
No Calendly · no funnel · no obligation. Yes, no, "let's stay in touch," or "PJ this is wild" — all valid replies. I read every text.
Text PJ → 858-461-8054