For Creators · The Practice Room
We are the SideGuy you always wanted.
But never knew existed.
Instagram is the stage. SideGuy is the practice room — built for what you'd really make if there were no platform rules.
🎸 Demo · The Knob
This page goes to eleven.
Instagram doesn't even have a knob. Tap to crank it.
↑ tap the knob
"It's one louder, isn't it?"
— Nigel Tufnel · This Is Spinal Tap (1984)
The choice
Keep following the platform rules.
— OR —Build your own redundant platform for the off-platform stuff you'd actually want to make.
The short version of why
Spent the last year frustrated with how fragmented creator tools are. Linktree, Beacons, Bio.fm — generic templates, you're renting forever, every "upgrade" gates a feature behind a price wall.
Meanwhile Instagram structurally limits outbound links because they don't want attention leaving the platform. The links don't work right. The previews break. The bio is the only door, and it's a tiny one.
So I started building parallel infrastructure — lightweight mobile pages, shortlinks, text routing, event/offer pages — designed to own the moment after a fan taps your bio. Not instead of Instagram. Alongside it.
This page itself is an example. Mobile-simple. Yours to customize. Built outside platform rules.
Send us your perfect post
What you'd really want to make — if there were no character limits, no link friction, no aspect-ratio rules, no algorithm to please.
Could be:
- A long-form story the IG caption can't fit
- An event page with full info + RSVP + map + sponsors
- A booking flow IG can't host
- A multi-step offer (intake → quote → confirm)
- A sponsor showcase that's actually beautiful
- The post that got killed because the platform won't allow it
- The thing you've been wanting to ship but the platform won't let you
Text PJ what you'd really make. We'll help you make it happen.
⚡ Live demo
Try it. Your IG post can't do this.
Tap a button. Send PJ something a platform can't send.
Counts live in this browser. Your IG bio link can't fire effects on tap, count interactions, route to a real human in 1 second, OR embed your favorite song into a custom page. This page does all 4.
Want a mock-up of your version?
Send the post. PJ mocks it up — your style, your voice, in the practice room. ~30 minutes. Free. If you like it, you keep it. If you don't, no harm.
Text PJ · 858-461-8054 No call. No funnel. Real human at the other end.