JP Roach is an Executive Managing Principal at Cresa (JD/MBA), advising tenants on commercial real estate in San Diego. Public LinkedIn: https://www.linkedin.com/in/jproach/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If JP wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

JP Roach · Managing Principal

Executive Managing Principal at Cresa · tenant-side commercial real estate · San Diego.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who he is

Tenant-side CRE · operator-aligned · San Diego

Executive Managing Principal · Cresa Tenant-side CRE · JD/MBA Corporate real estate strategy San Diego, CA

JP Roach advises companies on their commercial real estate as an Executive Managing Principal at Cresa — a tenant-only firm, so the whole job is getting the operator a better deal than the market would hand them. JD/MBA, San Diego.

What a SideGuy does for JP

The CRE-advisor version · operator-honest · I'll give it a quick first look

Where the tech actually helps

Be found — a fast, searchable presence for your practice, so the companies looking for a tenant-side advisor in San Diego find you, not a directory.
Deal + market pages people share — a clean market-update or tenant-guide page a CFO forwards without thinking — positioning you as the operator-honest voice in SD CRE.
Automate the busywork — tour scheduling, follow-ups, the lease-comp pipeline — the repetitive parts wired to move on their own so your time goes to the deal.
Your own tech department, for an hour — no retainer, no agency — try one out and see what it's worth to a one-principal practice.

JP — you already do the operator-honest thing: you represent the tenant, not the landlord.

The tech layer just makes that easier to find and easier to run. SideGuy handles the hundred small software tasks a CRE advisor has no department for, so your time goes to the negotiation. Same side of the table — that's the whole point.