SideGuy · Solana Beach

Encinitas · local

Old Encinitas: the 101 spots with a year on the sign

One dawn drive up and down Highway 101, and every sign that still says how long it's been here.

Encinitas changes fast. These are the spots on Highway 101 whose signs still say how long they've been here. PJ photographed every one on a single drive up and down the 101 at dawn on October 13, 2026, and the year below each is the year on its sign.

Oldest first

La Paloma Theatre's vertical sign and marquee on Coast Highway 101
1928: La Paloma Theatre. Opened Feb 11, 1928, per the theatre; it calls itself San Diego's oldest.
La Especial Norte's stone building with string lights and its 'Mexican Food, Since 1977' rooftop sign
1977: La Especial Norte. "Mexican Food, since 1977" on the rooftop sign.
The Roxy's 'Est. 1978' and 'A Main Street Classic Eatery' signs over its patio
1978: The Roxy. "Est. 1978, a Main Street classic eatery".
Vigilucci's 'Trattoria Italiana, Est. 1994' sign and black awning
1994: Vigilucci's Trattoria Italiana. "Est. 1994" on the sign and the awning.
Leucadia Barbershop's lit sign and 'Est 1996' window neon
1996: Leucadia Barbershop. "Est 1996" in the window neon; "hot towel shaves & haircuts".

Newer neighbors on the same drive

No year on the sign, so not on the list, but on the same stretch that morning: Coast Thai-Way and Peace Pies at 101 and Daphne, Birdseye (Thai, Lao and Viet) at 540, and Pannikin Coffee & Tea at 101 and Athena. They're on Encinitas Today, and the newest openings are on new restaurants in North County.

Know one that belongs here?

A sign with a year on it, anywhere on the 101 from Leucadia to Cardiff? Text PJ a photo and it goes on this page. More neighbor photos: spotted around North County.

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Questions people ask

What is the oldest movie theater in Encinitas?

La Paloma Theatre on Coast Highway 101 at D Street. It opened on February 11, 1928, and calls itself San Diego's oldest theatre.

What are some old restaurants in Encinitas?

By the year on their signs: La Especial Norte (Mexican food since 1977), The Roxy (est. 1978) and Vigilucci's Trattoria Italiana (est. 1994), all on Highway 101.

Where is historic downtown Encinitas?

Along Coast Highway 101 around D Street, under the ENCINITAS arch, where La Paloma Theatre has stood since 1928.

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